Câu 1: Which of these is NOT a common social media metric?

• a) Engagement rate
• b) Reach
• c) Impressions
• d) Page rank

Câu 2: What is the primary benefit of using SEO?

• a) To improve website design
• b) To help search engines understand the content and context of web pages
• c) To increase website loading speed
• d) To reduce server costs

Câu 3: What is a keyword in Google Ads?

• a) A password to access your account
• b) A word or phrase that triggers your ad to show
• c) The title of your advertisement
• d) Your company's slogan

Câu 4: What is the primary purpose of content optimization in digital marketing?

• a) To make content as long as possible
• b) To use as many keywords as possible
• c) To improve content quality and relevance for users and search engines
• d) To increase the number of pages on a website

Câu 5: What is the primary benefit of using marketing automation?

• a) To eliminate the need for human marketers
• b) To reduce marketing costs
• c) To streamline and automate repetitive marketing tasks
• d) To improve website design

Câu 6: What is a key aspect of effective keyword optimization?

• a) Using the same keyword as many times as possible in the content
• b) Focusing only on short-tail keywords
• c) Incorporating relevant keywords naturally into high-quality content
• d) Avoiding the use of long-tail keywords

Câu 7: Which bidding strategy allows you to set a maximum amount you're willing to pay for each click?

• a) Target
• b) Manual
• c) Both
• d) Target ROAS

Câu 8: What is the primary purpose of remarketing in digital advertising?

• a) To reach new customers
• b) To re-engage users who have previously interacted with your website or app
• c) To improve search engine rankings
• d) To reduce advertising costs

Câu 9: What is the main benefit of lazy loading in web development?

• a) It improves SEO rankings
• b) It reduces initial page load time and saves bandwidth
• c) It increases the number of indexed pages
• d) It improves the visual design of the website

Câu 10: What is the primary goal of content curation in digital marketing?

• a) To create original content
• b) To gather and share relevant content from various sources
• c) To improve website design
• d) To increase advertising budget

Câu 11: What is the AIDA model in digital marketing?

• a) Awareness, Interest, Desire, Action
• b) Attract, Inform, Develop, Advertise
• c) Analyze, Implement, Develop, Adjust
• d) Acquire, Interact, Deliver, Assess

Câu 12: What is remarketing in Google Ads?

• a) Selling your products at a lower price
• b) Showing ads to people who have previously interacted with your website
• c) Changing your ad copy frequently
• d) Targeting competitors' customers

Câu 13: What is the primary purpose of social media marketing?

• a) Increase brand awareness
• b) Direct sales
• c) Customer service
• d) All of the above

Câu 14: On which platforms can Google Ads display advertisements?

• a) Search results only
  
• b) Websites only
  
• c) YouTube only
  
• d) Search results, websites, YouTube, and mobile apps
  

Câu 15: What is the main purpose of a customer persona in digital marketing?

• a) To represent the average customer
• b) To create fictional characters for advertising
• c) To provide a detailed profile of an ideal customer segment
• d) To improve website design

Câu 16: What is an ad group in Google Ads?

• a) A collection of ads and related keywords
• b) A group of advertisers
• c) A type of targeting option
• d) A payment method

Câu 17: What is the primary goal of conversion rate?

• a) To increase website traffic
• b) To improve search engine rankings
• c) To increase the percentage of website visitors who take a desired action
• d) To reduce marketing costs

Câu 18: What is a social media bot?

• a) A robot that posts on social media
• b) An automated program that performs tasks on social media
• c) A type of social media ad
• d) A social media management tool

Câu 19: What is the primary purpose of a social media calendar?

• a) To track followers
• b) To plan and organize content
• c) To measure ROI
• d) To design graphics

Câu 20: What is the primary purpose of a call to action (CTA) in digital marketing?

• a) To provide information about the company
• b) To improve search engine rankings
• c) To prompt an immediate response or encourage a specific action from the audience
• d) To increase website loading speed

Câu 21: What is the role of a landing page in digital marketing?

• a) To provide general information about a company
• b) To serve as the homepage of a website
• c) To convert visitors into leads or customers for a specific marketing campaign
• d) To improve search engine rankings

Câu 22: What does CPC stand for in Google Ads?

• a) Cost Per Click
• b) Cost Per Conversion
• c) Click Per Cost
• d) Conversion Per Click

Câu 23: What is a social media influencer?

• a) A person with a large following on social media
• b) A brand's social media manager
• c) A social media platform developer
• d) A digital marketing professor

Câu 24: Which social media platform is known for its use of hashtags?

• a) Facebook
• b) LinkedIn
• c) Twitter
• d) All of the above

Câu 25: What is Quality Score in Google Ads?

• a) The number of clicks your ad receives
• b) The relevance and quality of your keywords and ads
• c) The amount you pay per click
• d) The position of your ad on the search results page

Câu 26: What is the primary purpose of quantitative and qualitative testing in digital marketing?

• a) To increase website traffic
• b) To compare two versions of a marketing asset to determine which performs better
• c) To improve search engine rankings
• d) To reduce marketing costs

Câu 27: What is the Google Display Network?

• a) A group of Google-owned websites
• b) A network of partner websites where ads can appear
• c) A type of ad format
• d) A targeting option for search ads

Câu 28: What is link juice in SEO terms?

• a) A type of penalty from search engines
• b) The SEO value that one page passes to another through links
• c) A measure of website loading speed
• d) The number of backlinks a website has

Câu 29: Which of the following is NOT a type of Google Ads campaign?

• a) Search campaign
• b) Display campaign
• c) Video campaign
• d) Email campaign

Câu 30: What is the main purpose of Google Analytics?

• a) To create website content
• b) To manage social media accounts
• c) To track and analyze website traffic and user behaviour
• d) To improve website loading speed

Câu 31: What does UGC stand for in social media marketing?

• a) User-Generated Content
• b) Unique Google Code
• c) Universal Graphics Content
• d) User Growth Calculation

Câu 32: Which platform is known for its Stories feature?

• a) LinkedIn
• b) Twitter
• c) Instagram
• d) Pinterest

Câu 33: What is the primary purpose of Google Ads?

• a) To create websites
• b) To send emails
• c) To display advertisements to potential customers
• d) To manage social media accounts

Câu 34: Which platform is best known for B2B marketing?

• a) Instagram
• b) LinkedIn
• c) TikTok
• d) Snapchat