Câu 1: What is the bounce rate in Google Analytics?

• a) The percentage of visitors who leave your site after viewing only one page
• b) The average time spent on your website
• c) The number of pages viewed per session
• d) The percentage of returning visitors

Câu 2: What role do touch points play in the consumer journey?

• a) They are the only factor in purchasing decisions
• b) They help shape the customer's overall experience with the brand
• c) They are unrelated to customer satisfaction
• d) They are only important post-purchase

Câu 3: What is a key feature of Google Search Console?

• a) It allows you to submit your sitemap to Google
• b) It provides detailed information about your paid search campaigns
• c) It allows you to edit your website's content directly
• d) It provides information about your competitors' websites

Câu 4: Which is NOT a best practice for URL structure?

• a) Using hyphens to separate words
• b) Making URLs short and descriptive
• c) Including numbers in URLs
• d) Using lowercase letters

Câu 5: What is the purpose of A/B testing in digital marketing?

• a) To compare the effectiveness of two different marketing strategies
• b) To measure website loading speed
• c) To analyze user demographics
• d) To identify broken links on a website

Câu 6: What is the primary purpose of conducting marketing research in the digital realm?

• a) To understand consumer behaviour and preferences online
• b) To identify potential cyber threats
• c) To analyze website traffic data
• d) To develop new digital marketing strategies

Câu 7: What is the main function of the meta description tag?

• a) Help search engines understand page content
• b) Improve rankings in search results
• c) Provide a short page summary in search results
• d) All of the above

Câu 8: Which of the following is an example of a touchpoint in the consideration stage of the consumer decision journey?

• a) Customer reviews
• b) Email newsletters
• c) Product demonstrations
• d) Social media ads

Câu 9: Which of the following is an example of a touchpoint in the purchase stage of the consumer decision journey?

• a) Checkout process on an e-commerce website
• b) Customer support hotline
• c) Loyalty program rewards
• d) Product packaging

Câu 10: Local SEO is important for which type of business?

• a) E-commerce sites
• b) Brick-and-mortar businesses
• c) Publishers
• d) B2B companies

Câu 11: What is the purpose of analytics and reporting in digital marketing?

• a) To measure the effectiveness of campaigns
• b) To track key metrics and performance indicators
• c) To make data-driven decisions
• d) All of the above

Câu 12: What does CTR stand for?

• a) Content to Rank
• b) Click Through Rate
• c) Convert to Revenue
• d) Content Track Ratio

Câu 13: What is a common way to improve website performance?

• a) Adding more pages to the website
• b) Using larger image files
• c) Minimizing HTTP requests
• d) Increasing the use of external scripts

Câu 14: Touch points during the purchase phase can include:

• a) Customer reviews
• b) Product comparisons
• c) Checkout process
• d) All of the above

Câu 15: What is a touch point in marketing?

• a) A physical location where customers buy products
• b) Any interaction a customer has with a brand
• c) A type of marketing strategy
• d) A sales pitch

Câu 16: Which web metric measures bounce rate?

• a) Google Search Console
• b) Google Analytics
• c) Ahrefs
• d) SEMrush

Câu 17: How would you describe what multi-channel attribution does?

• a) Gives the conversion credit to the first click
• b) Assign equal percentages for conversions to every step
• c) Accredits deserving touchpoints along the conversion journey
• d) Gives the conversion credit to the last click

Câu 18: What is the purpose of content marketing in digital marketing?

• a) To create brand awareness
• b) To educate and engage the target audience
• c) To drive website traffic
• d) All of the above

Câu 19: What is keyword research?

• a) Finding popular keywords to target
• b) Finding keywords your competitors rank for
• c) All of the above
• d) None of the above

Câu 20: Which ranking factor is most important for Google?

• a) Meta keywords
• b) Website speed
• c) Content quality
• d) Backlinks

Câu 21: Which is NOT a key element of on-page SEO?

• a) Title tags
• b) URL structure
• c) Keyword density
• d) Social media shares

Câu 22: What is the term used to describe the practice of optimizing a website's content and structure to improve its visibility in search engine results?

• a) Search engine marketing (SEM)
• b) Search engine optimization (SEO)
• c) Social media marketing (SMM)
• d) Content marketing

Câu 23: Which of the following is an example of a digital touchpoint in the awareness stage of the consumer decision journey?

• a) Targeted display ads
• b) In-store signage
• c) Print advertisements
• d) Direct mail campaigns

Câu 24: Which social media platform is best for driving traffic to your product catalogue on your website?

• a) LinkedIn
• b) Pinterest
• c) Facebook
• d) Instagram

Câu 25: Which of the following is NOT a standard method used in digital marketing research?

• a) Online surveys
• b) Focus groups
• c) Eye-tracking studies
• d) Door-to-door interviews

Câu 26: What does SEO stand for?

• a) Search Engine Optimization
• b) Site Engine Optimizing
• c) Seek Engine Optimization
• d) Search Encode Optimizing

Câu 27: Which touch point is crucial for building brand awareness?

• a) Point of sale
• b) Social media ads
• c) Customer service calls
• d) Email newsletters

Câu 28: What is the importance of analytics in digital marketing?

• a) It helps measure the success of marketing campaigns
• b) It provides insights into customer behavior and preferences
• c) It assists in making data-driven decisions
• d) All of the above

Câu 29: Which of the following is an example of a digital touch point?

• a) In-store experience
• b) Social media interaction
• c) Television advertisement
• d) Direct mail

Câu 30: Which of the following is NOT a component of the digital marketing environment?

• a) Social media platforms
• b) Mobile devices and apps
• c) Traditional print media
• d) Search engines

Câu 31: Which of the following is an example of a primary data source in digital marketing research?

• a) Company website data
• b) Industry reports
• c) Online customer reviews
• d) Social media analytics

Câu 32: Which of the following is NOT a common digital marketing channel?

• a) Email marketing
• b) Influencer marketing
• c) Pay-per-click advertising
• d) Direct mail campaigns

Câu 33: stomer service interactions are considered:

• a) Pre-purchase touch points
• b) Post-purchase touch points
• c) Unimportant touch points
• d) Irrelevant to digital marketing

Câu 34: What is link building?

• a) Creating internal website links
• b) Getting other websites to link to yours
• c) Linking out to other sites
• d) Building a link profile

Câu 35: Which of the following is not a digital touch point?

• a) Website
• b) Mobile app
• c) Print advertisement
• d) Email